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About Us

The Smarter Consultancy LTD

The Smarter Consultancy is a leading online travel agency providing competitive fares, cutting edge technology and best in class customer service. Our main USP is that we work directly with over 80 airlines to source unique inventory and discounted fares, constantly striving to provide value for our passengers. In addition, our key differentiator is customer service – in challenging circumstances, and most notably during the COVID-19 pandemic, we did not compromise on looking after our passengers’. Our Trust pilot rating is a testament to this, and we are proud to say that thousands of passengers have given World Airfares a 5-star rating.

The Company

The Smarter Consultancy is a trading name of Moresand Limited, an award-winning UK based travel agency supplying flights, hotels, packaged holidays and cruises. Founded in 1987, the Company is headquartered in Fitzrovia, London. Moresand Limited is one of the largest independently owned travel agents in the country, flying over 400,000 passengers in 2019 and a turnover of £212m in 2020. We are large enough to negotiate the most competitive fares in the market and invest in leading technology, but small enough to care about your individual needs.

Why Book With The Smarter Consultancy

Unique Negotiated Fare Content

We strive to find you the most Competitive fares across

Leading Technology

Easy and secure booking engine

30 Years Of Airline Relationships

Direct contacts with over 80 airlines

Excellent Customer Service

Should you have any questions, our support team is just a call away

Iata, Atol & Abta Protection

Regulatory protection for peace of mind